States poised to allow college athletes to profit off their name, image and likeness

Colorado law goes into effect at the start of 2023

Jarek Broussard, No. 23, of the Colorado Buffaloes carries the ball in the second quarter against the Texas Longhorns during the Valero Alamo Bowl at the Alamodome on Dec. 29, 2020, in San Antonio, Texas. (Tim Warner/Getty Images)